Kits and courses
Run a kit today, or learn the whole method
Kits are ready-made skill files you download and run on your own data, no setup knowledge needed. Courses teach the complete method with recorded tutorials, workflows and files. Both come with synthetic customer data to practice on.
Download it, run it on your data the same day
Learn to build and adapt the systems yourself
Both courses are rated 4.8/5 by students on Maven. AI Analysis is moving here as a self-paced course.
Coming soon · Complete course · self-paced
★ Top-rated course on Maven
AI Analysis for Customer Insights
Learn how to think about AI in the right places in your insights process, apply frameworks that improve output quality in any LLM, build reliable workflows of your own, verify, triangulate multiple data sources, and automate what works with agents.
Best for: You use ChatGPT, Claude or Gemini on customer data and want results you’d defend, plus workflows you can adapt to how you work.
Waitlist open · 2-week live cohort on Maven
★ Top-rated course on Maven
Claude Code for Customer Insights
Deep implementation of customer insights workflows in Claude Code: get the most out of its features for better insights, work with bigger data sets, and scale the workflows that work to your whole team so you iterate together.
Best for: You’re new to Claude Code, or you’ve dabbled, and you want real systems for discovery work instead of one-off chats.
The courses side by side
| AI Analysis for Customer Insights | Claude Code for Customer Insights | |
|---|---|---|
| Where you start | You use AI on customer data, but you don’t fully trust what comes back. | Level 1: “I barely understand what Claude Code is.” Or level 2: you’ve built a few skills and use them, but you can’t tell whether they’re doing a good job, or how to make them better. |
| Where you finish | You know how to get insights you can trust from any LLM, in any interface, with workflows you can put together your own way. | Level 3–4: file infrastructure for agents, multi-skill workflows, clear limits on what AI can do, and a team ready to pressure-test and roll out workflows org-wide. |
| Best for | You use ChatGPT, Claude or Gemini on customer data and want results you’d defend, plus workflows you can adapt to how you work. | You’re new to Claude Code, or you’ve dabbled, and you want real systems for discovery work instead of one-off chats. |
| Skip it if | You want to build agent systems in Claude Code. That’s Claude Code for Customer Insights. | You want trustworthy AI analysis in the chat tools you already use. Start with AI Analysis. |
| Format | Complete course · self-paced | 2-week live cohort on Maven |
| Price | $850 | $1,150 |
| You need | Any AI chat tool (Claude, ChatGPT or Gemini). Your own interview or survey data, or the practice data sets included | A computer where you are allowed to install Claude Code and give it file access. Claude Pro or Max (from $20/month). Claude Code installed and logged in before day one. No terminal experience needed beyond that. |
Still not sure? Email me and I’ll tell you which one fits.
Need team training? I do that too!
- My courses, or a combination of them, with custom team office hours
- Team day keynotes
- Single session training
What Maven students say
I gained confidence on applying AI, as well as ideas for new areas where AI could be applied. I’ve struggled with some sort of mental bias or imposter syndrome when it comes to heavy AI use, and this course alleviated that.
This course was incredibly insightful. Caitlin was super committed to everyone making the most of the content during the cohort sessions, and gave mindful, in depth feedback that made the learning experience feel very personalised.
The course is incredibly practical and Caitlin really focuses on making you make the most of it. The workflows we’re working on are complex, but you will end up with something you can use for your particular use case.
Every single time, I’m able to say to myself, “Ok. Great. I know exactly what to do now. Let’s go.”
Questions people ask
How do I know the AI’s findings are right, and that it didn’t miss or make anything up?
Both courses build the checks into the workflow. Every quote gets traced back to the source, you confirm the AI read everything instead of skimming, and you compare the findings against your own notes before anyone builds on them. The AI’s own check counts as a first pass only, because models tend to confirm their own output, even quotes they’ve slightly changed.
I’ve never used a terminal. Can I still do this?
Yes. No terminal experience is needed beyond installing Claude Code and logging in, and the materials open early so you can set up before the cohort starts. Lessons use the terminal because it shows you exactly which folder Claude is working from, and if you’d rather not use it, the Code tab in the Claude desktop app runs the same engine.
What do I need, and what if my company restricts Claude?
You need a computer where you’re allowed to install Claude Code and give it access to your files, plus Claude Pro or Max (from $20/month). If you can’t use work data, there’s a demo dataset to practice on. If your company only approves other AI tools, start with AI Analysis.
Will AI Analysis work with the AI tool my company approved?
Yes. What you learn works in any LLM, including ChatGPT, Claude, Gemini and internal company versions like Microsoft Copilot. Check with your IT or legal team that you’re allowed to put research data into the approved tool.
How much time does it take?
For Claude Code for Customer Insights, plan for about 8–10 hours a week on the core lessons during the two weeks. Bonus lessons stay yours after the cohort, so they can wait. AI Analysis is self-paced: start any time and work through it at your own speed.
I’m a PM or designer, not a researcher. Is this for me?
Yes. AI Analysis is built for anyone who works with customer data, whatever the job title. Past students have been PMs, product designers and UX designers, as well as insights-focused pros.
Which course should I take?
If you want results you can trust from the AI tools you already use, without Claude Code, start with AI Analysis. If you want to turn that into repeatable workflows and agents in Claude Code, take Claude Code for Customer Insights. Still unsure? Email me at caitlin@aicustomerresearch.com and I’ll tell you which one fits.
What’s your refund policy for Claude Code for Customer Insights?
Claude Code for Customer Insights is sold on Maven and covered by the Maven Guarantee.
What’s your refund policy for AI Analysis?
14-day refund. If the course isn’t right for you, email within 14 days of purchase for a full refund. No questions asked. Refunds end course access.
Can I buy seats for my team?
Yes. Course seats are 20% off for 2+ people and 25% off for 10+, and larger teams can book a private cohort. Email me at caitlin@aicustomerresearch.com with your team size and what you want to get out of it.
Something else? Email me at caitlin@aicustomerresearch.com