About

Hi, I’m Caitlin

I didn’t plan on becoming “the AI discovery person.” But product teams kept coming to me with the same problem: AI made discovery faster, and they couldn’t tell whether to trust what it found.

So I started testing, breaking and rebuilding AI workflows until they produced insights I could stand behind. That’s still the work. I don’t do hype. I do tested systems that make discovery faster without losing accuracy, so teams build from findings they can check.

That focus is why teams at Canva, YouTube and Volvo bring me in to train them, and why Maze asked me to work on the AI instructions behind their features.

Before AI

I’ve spent 15+ years across marketing, design and research. I was Head of User Research at Soundtrack, Spotify’s business spin-off, and I’ve worked with product and design teams at scaleups across Europe and the US. I also built a business from scratch and sold it, which keeps me allergic to impractical advice.

I’m American, but run tests in US English, Swedish and German. Multilingual challenges in AI are an extra level of fun.

Where to start

• The newsletter if you’re new to my work. It’s free.
• The courses if you want the full method, both rated 4.8/5 by students.
• Team training if you want your whole team on the same workflows.