Hi, I’m Caitlin.

I didn’t plan on becoming “the AI person.”

But people kept coming to me with the same problem: they couldn’t figure out how to get reliable insights from AI.

So I started testing, breaking, and rebuilding AI workflows until they produced insights I could stand behind.

Why trust me? I don’t do hype.

I do practical, tested systems that make research faster without losing accuracy.

That focus is why companies like Canva, YouTube, and Volvo bring me in to train their teams.

My Background - Pre-AI

For the past 15+ years I’ve held roles across marketing, design, and research:

…from leading insights as Head of User Research at a Spotify spin-off SaaS company,

…to working with design and product teams in scaleups across Europe and the US.

I’ve even built a business from scratch and sold it (which I like to think keeps me allergic to fluffy, impractical advice ✌️).

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