★ Top-rated course on Maven
Claude Code for Customer Insights
Deep implementation of customer insights workflows in Claude Code: get the most out of its features for better insights, work with bigger data sets, and scale the workflows that work to your whole team so you iterate together.
Rated 4.8/5 on Maven.
Waitlist open
Join the waitlist
The current cohort is underway. Join the waitlist and you’ll hear first when the next round opens.
Students from teams at
Where you start
Level 1: “I barely understand what Claude Code is.” Or level 2: you’ve built a few skills and use them, but you can’t tell whether they’re doing a good job, or how to make them better.
Where you finish
Level 3–4: file infrastructure for agents, multi-skill workflows, clear limits on what AI can do, and a team ready to pressure-test and roll out workflows org-wide.
This is for you if
You’re new to Claude Code, or you’ve dabbled, and you want real systems for discovery work instead of one-off chats.
You want trustworthy AI analysis in the chat tools you already use. Start with AI Analysis.
You’ll need
- A computer where you are allowed to install Claude Code and give it file access
- Claude Pro or Max (from $20/month)
- Claude Code installed and logged in before day one. No terminal experience needed beyond that.
What you’ll be able to do
- File infrastructure your agents can work from, set up once
- Multi-skill workflows you build once and rerun on every discovery project
- Control over what the AI can and can’t touch or change
- A team setup for pressure-testing workflows with evals and rolling them out org-wide
What’s included
- 2 live sessions (2 hrs each)
- 31 lessons
- 2 projects
- Maven Guarantee
What Maven students say
This course was incredibly insightful. Caitlin was super committed to everyone making the most of the content during the cohort sessions, and gave mindful, in depth feedback that made the learning experience feel very personalised.
The course is incredibly practical and Caitlin really focuses on making you make the most of it. The workflows we’re working on are complex, but you will end up with something you can use for your particular use case.
It gave me the tools to set up my projects and workflows in a comprehensive way to ensure integrity and accuracy in research analysis, without losing the human in the loop.
I gained confidence on applying AI, as well as ideas for new areas where AI could be applied. I’ve struggled with some sort of mental bias or imposter syndrome when it comes to heavy AI use, and this course alleviated that.
Join the waitlist
Hear first when the next round of Claude Code for Customer Insights opens.
Questions people ask before joining
How do I know the AI’s findings are right, and that it didn’t miss or make anything up?
Both courses build the checks into the workflow. Every quote gets traced back to the source, you confirm the AI read everything instead of skimming, and you compare the findings against your own notes before anyone builds on them. The AI’s own check counts as a first pass only, because models tend to confirm their own output, even quotes they’ve slightly changed.
I’ve never used a terminal. Can I still do this?
Yes. No terminal experience is needed beyond installing Claude Code and logging in, and the materials open early so you can set up before the cohort starts. Lessons use the terminal because it shows you exactly which folder Claude is working from, and if you’d rather not use it, the Code tab in the Claude desktop app runs the same engine.
What do I need, and what if my company restricts Claude?
You need a computer where you’re allowed to install Claude Code and give it access to your files, plus Claude Pro or Max (from $20/month). If you can’t use work data, there’s a demo dataset to practice on. If your company only approves other AI tools, start with AI Analysis.
How much time does it take?
For Claude Code for Customer Insights, plan for about 8–10 hours a week on the core lessons during the two weeks. Bonus lessons stay yours after the cohort, so they can wait. AI Analysis is self-paced: start any time and work through it at your own speed.
Which course should I take?
If you want results you can trust from the AI tools you already use, without Claude Code, start with AI Analysis. If you want to turn that into repeatable workflows and agents in Claude Code, take Claude Code for Customer Insights. Still unsure? Email me at caitlin@aicustomerresearch.com and I’ll tell you which one fits.
What’s your refund policy for Claude Code for Customer Insights?
Claude Code for Customer Insights is sold on Maven and covered by the Maven Guarantee.
Can I buy seats for my team?
Yes. Course seats are 20% off for 2+ people and 25% off for 10+, and larger teams can book a private cohort. Email me at caitlin@aicustomerresearch.com with your team size and what you want to get out of it.
Something else? Email me at caitlin@aicustomerresearch.com