For product people
Make product decisions as fast as AI promised. And actually right.
I teach designers, PMs and researchers the AI workflows behind data-driven decisions.
- Lenny’s Newsletter contributor
- 20,000+ product people trained
Watch it work
4:36 from a live session: three Claude Code agents, three customer segments, every quote checked against the source.
Teams and individuals trained at
Free tools
Start with what 20k people are already using on real product work
Pick the one you need.
Product designers, PMs and product insights people
Data to Decisions: a free Claude Code course
Research you can put your name on. Twelve free parts on turning customer data into decisions with Claude Code, no API key needed.
Teams considering synthetic users
Synthetic users readiness test
Find out whether your team is ready to trust synthetic users, and where they would mislead your product decisions.
PMs and researchers on Claude Code
Claude Code skills library for product discovery
My own discovery skills plus the best public ones, with notes on when each is worth using.
“It would have taken us years to figure out what you showed us in hours.”
I gained confidence on applying AI, as well as ideas for new areas where AI could be applied. I’ve struggled with some sort of mental bias or imposter syndrome when it comes to heavy AI use, and this course alleviated that.
This course was incredibly insightful. Caitlin was super committed to everyone making the most of the content during the cohort sessions, and gave mindful, in depth feedback that made the learning experience feel very personalised.
Where you may have seen my work
Lenny’s Newsletter contributor
How to do AI analysis you can actually trust
Video feature
This AI expert’s method will change how you do customer research
Workshops
Conference workshops are my jam. A few places I’ve run them:
- Hatch Conference
- EXL Austin
- PromptUX
- Circus London
Hi, I’m Caitlin
If you’re allergic to slow workflows, bad prioritization and impractical advice, I think we’ll get along. I was Head of User Research in a product team at Soundtrack, Spotify’s B2B spin-off, and I started and sold my own company. Everything I teach is built to get you to better decisions with AI, without compromising on the facts. More about me
Go deeper
Build discovery workflows your team can trust
Two complete courses, both top-rated on Maven. Or start with a ready-to-run kit.
Coming soon · Complete course · self-paced
★ Top-rated course on Maven
AI Analysis for Customer Insights
Learn how to think about AI in the right places in your insights process, apply frameworks that improve output quality in any LLM, build reliable workflows of your own, verify, triangulate multiple data sources, and automate what works with agents.
Best for: You use ChatGPT, Claude or Gemini on customer data and want results you’d defend, plus workflows you can adapt to how you work.
Waitlist open · 2-week live cohort on Maven
★ Top-rated course on Maven
Claude Code for Customer Insights
Deep implementation of customer insights workflows in Claude Code: get the most out of its features for better insights, work with bigger data sets, and scale the workflows that work to your whole team so you iterate together.
Best for: You’re new to Claude Code, or you’ve dabbled, and you want real systems for discovery work instead of one-off chats.
Not sure which one? Compare them
Need team training? I do that too!
- My courses, or a combination of them, with custom team office hours
- Team day keynotes
- Single session training