AI Customer Research
Menu

Tools

Free tools 20k product people already use

Guides, skills and tests I’ve made for my students and clients, built for real discovery work. Pick what you need. Sign up once for each and you get instant access.

Free

Data to Decisions: a free Claude Code course

Twelve free parts that take you from raw customer data to decisions your team will back, using Claude Code with no API key. You work on real data without exposing anyone, check every output before it reaches a decision, and set up workflows your future agents can run on repeat.

For product designers, PMs and product insights people

See the course

What’s inside

  • Use real customer data without exposing a single person
  • Turn open-ends and sessions into findings you can defend
  • Verify outputs so mistakes get fixed before decisions
  • Make calls on evidence that a skeptical team will back
  • Show exactly where a design breaks what users told you
  • Set up the system so your future agents run reliably

Free

Synthetic users readiness test

Synthetic users can speed up early discovery, or send a roadmap the wrong way. Answer a few questions about how your team works and get a result that shows where synthetic users would help you and where they would mislead you.

For teams considering synthetic users

Take the quiz

What’s inside

  • A short quiz
  • Your personal result by email

Free

Claude Code skills library for product discovery

Single Claude Code skills for discovery work: the ones I’ve built, plus the best public ones I’ve tested, each with a note on when it’s worth installing. Take what fits your workflow and skip the rest.

For PMs and researchers on Claude Code

Get it free

What’s inside

  • My discovery skills as direct downloads
  • Curated public skills for research, analysis and design, with my take on each
  • New additions as I test them

Free

Nano Banana AI instructions for test-ready product images

AI instructions for realistic concept mockups you can put in front of customers before anyone builds them.

For designers and PMs testing concepts

Get it free

What’s inside

  • AI instructions for realistic product imagery
  • Examples of what good output looks like

Newsletter