Figure out AI as a team.
Help your team make better product decisions — with AI insights systems that actually work.
I've spent years refining a curriculum across hundreds of professionals and dozens of teams. Your team gets the benefit of that — what works, what doesn't, and the fastest path to getting trustworthy AI-powered insights.
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Psst! You’re in good company here.
I’ve trained people at these companies to improve their AI insights systems —>
YouTube • Typeform • Supermetrics • Volvo • Canva • Lufthansa Airlines • Asana • Ramp • Figma
…and many more
How I work with teams
I teach teams how to use AI for customer research in a way that's trustworthy, reliable and actually faster at producing more complete work (not just faster at mediocre outputs you have to fix).
Every engagement is built on the same proven methodologies, refined across dozens of teams. That means your team benefits from everything I've learned about how people actually build this skill — not a one-off experiment, but a system that reliably works.
Find the right fit for your team
1. Enroll in a course
I run hands-on, cohort-based courses that take your team from experimenting with AI to having reliable workflows they actually use. Each course is multiple weeks of live sessions, real exercises, and personal feedback.
Current courses:
AI Customer Research Analysis — Build foundational skills in using AI for qualitative analysis. Your team learns how to get rigorous, trustworthy results from AI-assisted research — not just faster outputs, but better ones.
Claude Code for Customer Insights — For teams ready to build systems in the terminal. Your team learns to create reusable research workflows and analysis pipelines using Claude Code, turning one-off AI experiments into scalable capability.
→ Best for: Small teams who want to get started quickly with structured, expert-led training.
20% off 2+ seats
25% off 10+ seats
2. Run a dedicated cohort for your team
Your team trains together, builds shared language, and works through guided exercises and experiments side by side.
Before we begin, I do a 30-minute call to understand your team's current tools and experience so I can tailor examples and emphasis to your context.
→ Best for: Medium to large teams who want focused attention on your specific needs and challenges.
3. Keynote: build buy-in and inspire
A keynote that builds momentum for change.
A focused talk on what AI-powered customer research actually looks like when done well — and what most teams get wrong. Great for building excitement and alignment before investing in deeper training.
Topics include:
What everyone needs to know about getting reliable, trustworthy insights from AI (and where problems are still hiding)
How to do more thorough, complete discovery with AI (not just faster work)
Synthetic users: The evidence on what works and what doesn't
Format: 60–90 minutes, remote or in-person.
→ Best for: Teams exploring whether AI-powered research training is right for them.
Minimum budget: €2500
Add-ons
Services I offer to teams who have already enrolled in a scheduled or custom course
I offer a 6-week advisory add-on to support your team as you put the methods into practice. Guided implementation support for teams who've completed a course and want a sounding board as they build out their workflows.
2 calls per month (45 minutes each)
Async support via email
Available to course alumni only
If you’ve registered for a scheduled Maven cohort or a custom one, and want to add on advisory, let me know by emailing me here
Custom advisory to maintain momentum
Extend access across your organisation
Want to bring the wider team up to speed? Self-paced content-only access to my course materials gives your organisation the same core methodology and frameworks on their own schedule.
-> Ideal for extending what your team learned to the broader organization of managers and other team members who don’t need to attend the course live.
From €349 per seat (incl. VAT) depending on course
Immediate access
No minimum group size