Custom Workshops for Hands-On AI Use
Help your team unlock critical AI skills for customer research—without the months of trial and error.
Meet the Instructor
Hi, I'm Caitlin. I help research, design, and product teams at top-tier companies master AI for customer research—through hands-on, customized workshops that deliver immediate, practical results.
Credibility highlights
Experience: 15+ years in many roles, always doing customer research - including Head of Research at Spotify’s little sister company Soundtrack working on Spotify Business
Clients + Students: Canva, YouTube, Figma, Meta, Volvo, and other category leaders
Impact: 450+ professionals trained in 2025 alone, teams report 3-10x faster analysis with high confidence
Focus: Known for workflows that actually work—not AI hype, but tested, reliable methods
Just a few of the companies I’ve run custom workshops with 👇
The Problem
Your team is not getting insights you can bet the farm (or your career) on from AI.
🚫 AI outputs feel generic — themes that could apply to any company, not yours
Making decisions on shaky insights because “AI said so” without validation.
🚫 Results are inconsistent — run the same analysis twice, get different answers
Wasting hours on fragmented work with AI that should be saving you time.
🚫 No one knows what "good" looks like — is this AI output actually right? How would you know?
…and by not solving that, you’re:
Falling behind competitors who’ve figured all this out.
The Solution
A hands-on, customized workshop that gives your team AI workflows they can trust and use immediately.
✅ [Why you need this #1]
Your team leaves with working prompts and workflows—tested on their own data during the session
🔥 AI-Powered Synthesis & Analysis
How to go from 50+ interviews or thousands of survey responses to trustworthy themes in hours. Includes validation techniques so you know if AI got it right
✅ [Why you need this #1]
No generic content. Every exercise uses your team's real research challenges and datasets
🔥 Automating Feedback Prioritization
Most teams guess whether AI is helping. Learn to measure time saved AND quality impact—so you can prove the value or know when to go manual.
✅ [Why you need this #1]
Built on 1,700+ hours of testing what actually works—not theory, and doing my best to minimize the hype.
What other teams are choosing to tackle
Some of my most requested workshop topics right now. Teams at top companies are already solving these—is yours?
🔥 AI for Choosing + Preparing the Right Research
Systems and agents for creating study plans, discussion guides, and note-taking tactics that cut your prep time by 70% while improving quality.
Workshops are custom-scoped to your team's specific pain points and needs.
Who this is for
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Your team is serious about AI adoption
Product, Design and Research teams at scale-ups and enterprises who are serious about AI adoption, not just “curious”.
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You need repeatable systems
Leaders and ICs who want to stop their team from reinventing the wheel —getting everyone aligned on what works, repeatably.
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You've run tests but results are iffy
No matter what you’ve tried, something doesn’t feel solid enough to base BIG tough decisions on — you need more confidence.
We’re a good fit if —
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Your team handles customer feedback
Whether it’s 1:1 calls, feature requests, survey responses or in-home studies, you’ve got piles of input to deal with.
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You want hands-on practice, not concept intros
You have access to LLMs and other AI tools. In my workshops, we practice essential tactics and run experiments LIVE together.
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You have budget of €5000 for real training
Your team is ready for a serious working session where you’ll learn systems that will pay dividends + get follow-up support.
We’re not a good fit if —
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You're looking for AI 101's or inspiration
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You need someone to do your research
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Budget is *under* €5000 for hands-on traning
Your investment:
Starting at: €5000
This is not a 60-minute recycled talk. It’s is a minimum 3-hour working session where your team practices on real data and leaves with workflows they can use the next morning.
What's included:
Pre-workshop audit of your current issues
Custom-scoped content based on your team's specific challenges
3-hour live, hands-on workshop (remote)
Async support via Slack/email for 1 month after, during implementation
Pricing adjusts based on scope, team size, and customization level. If in-person engagement is preferred, costs will include travel.
⏳ Limited availability — I take on 2-3 custom workshops at a time to ensure quality and focus.
➕ Optional: Ongoing Implementation Support
Some teams choose to continue beyond the initial engagement to support execution.
Weekly or bi-weekly advisory calls
Prompt and workflow reviews as you scale
Monthly retainers start at €2,500 / month
Ready to chat?
I know you’re busy — my 20-minute chat will give me the context I need to clarify what we could do and whether this is the right fit for your goals, fast.
👉 Book a 20-min intro call below.
Want a lighter option for just yourself or a few teammates?
Start with my Maven courses.
Book your spot →
Learn core AI analysis frameworks at your own pace
Hands-on practice with expert feedback
Join a cohort of ambitious PMs or Researchers tackling the same challenges