Get reliable customer insights with AI in half the time
480+ professionals trained to use AI for Customer Discovery in 2025 ✦
70% average time savings ✦
Caitlin Sullivan
Founder & Trainer, Advisor to AI Discovery Tools, Ex- Head of Research at Spotify Business/SYB
Here’s the problem:
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AI promised faster insights, and created new headaches.
You’re still guessing.
You’ve used a lot of tools, for a few years now, but in the back of your mind you still don’t 100% trust what you get from AI in a lot of Customer Discovery use cases.
Faster also = more work
You don’t have time to document ROI across use cases
Checking outputs feels time-consuming
Writing prompts is hard
You’re always starting from scratch
Every time you open an AI chat it feels like beginning again (not like a system). You’re using prompts from someone’s free library but have to revise them and regularly reconsider what to do to get the best AI results.
How I help
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Pick the right starting point for where you are
Learn Effective AI Analysis (Course)
Finally implement tactics and systems that deliver customer insights you can make tough decisions on. Top rated from individuals and teams at Meta, Figma, Typeform and more.
Enroll now from €650
Two versions of the course - one for Researchers and one for PMs.
Starting March 2nd
Advising for AI Customer Discovery Tool Makers
I work with Founders and Product teams making research-specific AI tools to improve your backend prompts and guide you to improve your tool’s research capabilities with my vast research experience and knowledge of your audience.
Read about what I worked on with Maze here.
Learn more about what’s included below
Custom Team Workshops
I’ll get your team using sustainable systems that will measurably improve your “AI ROI” and decision-making within days — plus you’ll finish our time together using the best tools or getting the best out of the tools you have.’
Previous clients: YouTube, Canva, Lufthansa, Volvo, Scribd ++
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I have a minimum workshop commitment of 3 hours and €4000 and am typically booked 3 months in advance.
Limited spots available from April
Learn more
New AI Customer Discovery courses
COMING SOON!
Let me know which of my upcoming courses you want to know about - and get an earlybird discount you wont find anywhere else.
Or just start with my newsletter.
Learn how to use AI for Customer Research in <20 minutes per month.
Which tools ace customer discovery
AI workflows that cut time to insights in half
Updates you need to know, about things like data privacy and regulation
News and studies that affect our kind of work
…and more
Testimonials & Feedback
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"This course...is really well structured, detailed enough to learn throughout, while still giving us space for curiosity and exploration to experiment and adapt to our own context. Caitlin is available to answer questions, and her feedback is very precise and actionable. It's been a couple of weeks since I finished the course, and I still find myself digging into the content to apply it to new projects and use cases. I highly recommend this course!"
Beatriz, UX Leader
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"I have been able to train so many others internally since going through the training with you - something I could never have imagined before - my understanding of AI was rudimental at best, and you've accelerated my knowledge far more than I expected. And that's just how I've spread this internally. We're all seeing results from our LLM that are miles away from what we were getting before. I feel like it would have taken us years to figure out what you showed us in hours. Can't thank you enough.
Rachel, UX Leader
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"This training took my research practice into the 21st century: it was humbling, empowering, challenging and fun at the same time. If you are a researcher looking for a deep change, this course is for you: it's money well spent."
Mathilde, Coach at Doctolib
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"This course is an amazing investment to immediately improve the quality and speed of AI assisted research analysis across LLMs. Reliable, rigorous principles and tactics that I'll return to daily."
Michelle, Insights Leader at Ramp
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"A valuable, insightful and practical course that supercharges the value of research when we (an experienced human) partner with AI. I loved Caitlin’s style - the perfect balance of principles, examples and plenty of prompts 😀 Highly recommended for anyone working in or leading a product team."
Nick, Product Coach
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"The content is outstanding. I’ve followed many design researchers exploring AI, but I haven’t seen anyone dive into hands-on synthesis as deeply and practically as she does. Caitlin is incredibly didactic and has a real talent for turning complex concepts into clear, actionable insights…I genuinely wish every researcher could take this course as it shows how AI can boost both the speed and quality of our work…I’d absolutely recommend this course to any design researcher. The value is undeniable, and I’m genuinely excited to put all of it into practice!"
Natalia, Insights Leader, American Electric Power (AEP)