AI Customer Research workflows that work for insights you can trust
Stop dabbling - save trial and error time in all your AI Customer Research work.
I help growth-ready teams nail effective, repeatable insights systems with AI.
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Hi, I’m Caitlin.
I help teams stop guessing what customers want — and use AI to do it faster.
In 14+ years of marketing, design, and research roles, I’ve felt the pressure of trying to deliver without real clarity about what customers need.
Then I started my own business — physical shop, memberships, ecommerce, community — and had to figure it out with skin in the game.
I built insight systems that cut through the noise faster, using them in my own business and training 400+ product, design, and marketing pros to do the same.
Then I sold the brick and mortar business, and AI exploded.
Everyone was dabbling, but no one was testing how to actually use it to understand customers faster — and trust the output.
I started testing:
—>1000 hours of experiments later, I’ve cut my typical research time by 70%, and helped Research, Design and Product teams in some of your favorite companies get out of the data- and AI-overwhelm.
My mission is to teach teams like yours how to get reliable customer insights in a fraction of the time with AI.
New here? Start with my newsletter.
Why? You’ll learn how to use AI for research in <20 minutes per month.
It’s the only newsletter helping you to focus on the AI tactics that actually work - specifically for customer research.
Which tools ace customer discovery
AI workflows that cut time to insights in half
Updates you need to know, about things like data privacy and regulation
News and studies that affect our kind of work
…and more
PRODUCTS & SERVICES
My AI guidance is trusted by teams from Canva, Volvo and YouTube to major agencies worldwide.
AI Customer Research Analysis: The Course
The only course that walks you through exactly how to use AI in customer feedback analysis.
Cut time to insights in half (without sacrificing quality).
The November cohort is OPEN FOR ENROLLMENT 👇
Team AI Training: Custom or Current Topics
I’ll train your team to finally make AI work for you across customer insights tasks and topics like:
AI-assisted Qualitative Analysis
AI Moderation
Synthetic Users
End to end AI research in design processes
Find your team’s high AI ROI focus areas
Agentic/automation AI workflows
Prompt Advising for AI Research Tool Makers
I work with Founders and Product teams making research-specific AI tools to improve your backend prompts for better research.
Learn more about what’s included below
A few companies that trust my AI guidance
Testimonials & Feedback
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"The content is outstanding. I’ve followed many design researchers exploring AI, but I haven’t seen anyone dive into hands-on synthesis as deeply and practically as she does. Caitlin is incredibly didactic and has a real talent for turning complex concepts into clear, actionable insights…I genuinely wish every researcher could take this course as it shows how AI can boost both the speed and quality of our work…I’d absolutely recommend this course to any design researcher. The value is undeniable, and I’m genuinely excited to put all of it into practice!"
Natalia, UX Researcher, American Electric Power (AEP)
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"This course...is really well structured, detailed enough to learn throughout, while still giving us space for curiosity and exploration to experiment and adapt to our own context. Caitlin is available to answer questions, and her feedback is very precise and actionable. It's been a couple of weeks since I finished the course, and I still find myself digging into the content to apply it to new projects and use cases. I highly recommend this course!"
Beatriz, UX Designer
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"I have been able to train so many others internally since going through the training with you - something I could never have imagined before - my understanding of AI was rudimental at best, and you've accelerated my knowledge far more than I expected. And that's just how I've spread this internally. We're all seeing results from our LLM that are miles away from what we were getting before. I feel like it would have taken us years to figure out what you showed us in hours. Can't thank you enough.
UX Designer, Healthtech
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"This training took my research practice into the 21st century: it was humbling, empowering, challenging and fun at the same time. If you are a researcher looking for a deep change, this course is for you: it's money well spent."
Mathilde, Research Coach at Doctolib
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"This course is an amazing investment to immediately improve the quality and speed of AI assisted research analysis across LLMs. Reliable, rigorous principles and tactics that I'll return to daily."
Michelle, Staff Experience Researcher, Ramp
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"A valuable, insightful and practical course that supercharges the value of research when we (an experienced human) partner with AI. I loved Caitlin’s style - the perfect balance of principles, examples and plenty of prompts 😀 Highly recommended for anyone working in or leading a product team."
Nick, Product Coach